The VSA team is as diverse in their personal style as we are geographically! With offices in San Miguel de Allende, Mexico City, New York, Chicago, Arkansas, Texas, Minnesota & Los Angeles- it’s a cherished moment when we manage to be in the same place at the same time! Today we decided we would all put on a Magdalena and so here you have it….How We Wear Ours!
Our Once Upon a Time event at SWAG was better then we ever imagined it could be! Lisa, the store owner, did an amazing job decorating the boutique; fabric snakes and thorns hanging from the ceiling, lots of apples and chalices, and an amazing throne sitting in front of a giant story book set up for portraits in the crowns. The store was packed from 4-7; Bloggers, Stylists, Editors, and Dallas Fashionistas sipped on cocktails while browsing the collection. Everyone loved trying on the crowns! It was so much fun watching ladies trying to decide if they were more Snow or Evil Queen, and we were happy to have some little princesses running around, cupcakes in hand, beaming in the crowns! We were thrilled with all the press received, the jewelry has already aired on several local morning TV programs including GMTV, with the hosts wearing the jewelry and crowns!!
A huge thank you to all the girls at SWAG for making the event such a success!!
Our latest collection, inspired by the hit ABC series Once Upon a Time, features delicate angelic pieces inspired by Snow; and edgier Gothic pieces to suit the Evil Queen. After years of creating Tiaras, the chance to design Crowns based on these characters was a dream come true! “We were thrilled to see the Evil Queen in our crown in the second season of Once Upon a Time” said Cheryl Finnegan, president of VSA. When approached by ABC with this opportunity, we found that we related equally to both the sensitive vulnerability of Snow White and the bold confidence of the Evil Queen. We cose elements such as the dragon, snowflake and spider that speak to these traits; juggle constantly in all of us. VSA used Swarovski Elements in the unique style we are famous for, to create two collections defined by color- soft pink and pure white to represent Snow and deep red and jet to represent the Queen. The 49 pieces in these two distinct collections were designed to compliment each other and work seamlessly when layered together.