who we are
VSA IS HANDCRAFTED LUXURY JEWELRY, INFUSED WITH ROMANCE & MAGIC. With a unique blend of old school charm and gothic DESIGN INFLUENCE, incorporating symbols of protection and good fortune. We create unique statement pieces that are both spiritual and fashion-forward. VSA is produced by skilled artisans in San Miguel de Allende, Mexico City & the United States.
VSA USES ONLY THE FINEST NATURAL STONES, CUSTOM CRYSTALS AND FEATURE A BEAUTIFUL RANGE OF BEADS AND PEARLS. WE ALSO USE STERLING SILVER AND VERMEIL, AS WELL AS BRONZE, PLATED IN 24K GOLD AND STERLING SILVER.
We are proud of our artisans who continue to use traditional jewelry making methods that have been used for centuries. Almost every piece of jewelry is made by hand, and -as a matter of fact - all of our beading is done by hand -every bead, strung one by one. The workmanship and skills used in the creation of VSA stems from Finn’s desire to create meaningful jewelry, infused with her vision and pulse on future trends, creating unique pieces that merge the soul of a young spirit with the wisdom of a seasoned soul.
Cheryl 'Finn' Finnegan
Owner and head designer
In 2000, after a 14 year career in Marketing, Finn moved to San Miguel de Allende, Mexico, where she was inspired by the art and magic of the colonial town. Her business started as an obsession with the Virgin of Guadalupe and Mexican folklore, which she translated into a keychain, then a necklace – and then John Galliano wore a VSA belt buckle on his Paris runway! In 2008, Cheryl Finnegan was acknowledged for her
achievement in design with her induction into the Council of Fashion Designers of America (CFDA).